If we consider the 4 P’s, thus which the business consists of are :
Product: Tetra Pak
This product is specially made to keep the environment more Eco-friendly, to minimize the use of plastic level in society, to reduce the level of each and every important thing in the environment. This is a renewable source, hence it will help to maintain peace in the environment, thus making it neat and clean, also helping in sustainable development.
Keeping in mind the other brands such as Pepsi and others pricing level will be kept at middle level to have a good start for our product. The other companies will try to give more competition to us by giving some schemes on their products and to stop our “Tetra Pak” growth, but pricing has been modified in such a way that there will be no profit or no loss situation and our product growth will be started.
Promotion: Experiential Marketing
This type of marketing allows customers to engage in various activities and creating and emotional and rational response from consumers. The use of Experiential marketing is to establish the connection in such a way that the consumer responds to a product based on both emotional and balanced levels.
Place: The places should be considered carefully keeping in mind the interest of the consumers. Some places can be Grocery stores, Schools, Convenience Stores and many more. Free samples should be provided to the customers. It will be hard earlier but later this bottled water will surely help the country to boost up, by helping in the economy level also.